{"id":7,"date":"2021-09-06T00:32:59","date_gmt":"2021-09-05T22:32:59","guid":{"rendered":"https:\/\/blog.merco.info\/?page_id=7"},"modified":"2025-09-05T11:32:30","modified_gmt":"2025-09-05T09:32:30","slug":"acerca-de","status":"publish","type":"page","link":"https:\/\/blog.merco.info\/index.php\/acerca-de\/","title":{"rendered":"Acerca de Merco"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\">Herramienta de medici\u00f3n reputacional referencia en 20 pa\u00edses<\/h4>\n\n\n\n<p class=\"has-text-align-left has-small-font-size\"><strong>Merco<\/strong>&nbsp;(Monitor Empresarial de Reputaci\u00f3n Corporativa) es el monitor corporativo de referencia en Iberoam\u00e9rica que viene evaluando la reputaci\u00f3n de las empresas desde el a\u00f1o 2000. Es un instrumento de evaluaci\u00f3n reputacional basado en una metodolog\u00eda multistakeholder compuesta por&nbsp;<strong>seis evaluaciones y m\u00e1s de veinte fuentes de informaci\u00f3n.<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-left has-small-font-size\">Se trata del&nbsp;<strong>primer monitor auditado del mundo<\/strong>, pues el seguimiento y verificaci\u00f3n de su proceso de elaboraci\u00f3n y resultados es objeto de una revisi\u00f3n independiente por parte de KPMG, seg\u00fan la norma ISAE 3000, que publica su dictamen para cada edici\u00f3n. Todos los criterios de ponderaci\u00f3n son p\u00fablicos y, al igual que los resultados de cada edici\u00f3n, se pueden consultar en en el sitio web <a href=\"https:\/\/www.merco.info\/es\/\" data-type=\"link\" data-id=\"https:\/\/www.merco.info\/es\/\">www.merco.info<\/a><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"634\" src=\"https:\/\/blog.merco.info\/wp-content\/uploads\/2025\/08\/rosco-Espana-25-1024x634.jpg\" alt=\"\" class=\"wp-image-1056\" srcset=\"https:\/\/blog.merco.info\/wp-content\/uploads\/2025\/08\/rosco-Espana-25-1024x634.jpg 1024w, https:\/\/blog.merco.info\/wp-content\/uploads\/2025\/08\/rosco-Espana-25-300x186.jpg 300w, https:\/\/blog.merco.info\/wp-content\/uploads\/2025\/08\/rosco-Espana-25-768x475.jpg 768w, https:\/\/blog.merco.info\/wp-content\/uploads\/2025\/08\/rosco-Espana-25.jpg 1108w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p class=\"has-small-font-size\">Imagen 1: <em>Evaluaciones y muestras 25\u00aa edici\u00f3n (s\u00f3lo Espa\u00f1a)<\/em><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Presencia internacional<\/h4>\n\n\n\n<ul>\n<li class=\"has-small-font-size\">20 pa\u00edses y cinco m\u00e1s en proceso<\/li>\n<\/ul>\n\n\n\n<ul>\n<li class=\"has-small-font-size\">M\u00e1s de 100 monitores elaborados y verificados cada a\u00f1o<\/li>\n<\/ul>\n\n\n\n<ul>\n<li class=\"has-small-font-size\">407.900 encuestas cada a\u00f1o<\/li>\n<\/ul>\n\n\n\n<ul>\n<li class=\"has-small-font-size\">M\u00e1s de 1.000 diagn\u00f3sticos al a\u00f1o<\/li>\n<\/ul>\n\n\n\n<ul>\n<li class=\"has-small-font-size\">M\u00e1s de 7 millones de menciones analizadas en redes sociales<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"569\" src=\"https:\/\/blog.merco.info\/wp-content\/uploads\/2025\/08\/expansion-1024x569.jpg\" alt=\"\" class=\"wp-image-1057\" srcset=\"https:\/\/blog.merco.info\/wp-content\/uploads\/2025\/08\/expansion-1024x569.jpg 1024w, https:\/\/blog.merco.info\/wp-content\/uploads\/2025\/08\/expansion-300x167.jpg 300w, https:\/\/blog.merco.info\/wp-content\/uploads\/2025\/08\/expansion-768x427.jpg 768w, https:\/\/blog.merco.info\/wp-content\/uploads\/2025\/08\/expansion-1200x667.jpg 1200w, https:\/\/blog.merco.info\/wp-content\/uploads\/2025\/08\/expansion.jpg 1521w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p class=\"has-small-font-size\">Imagen 2: Pa\u00edses Merco<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Herramienta de medici\u00f3n reputacional referencia en 20 pa\u00edses Merco&nbsp;(Monitor Empresarial de Reputaci\u00f3n Corporativa) es el monitor corporativo de referencia en Iberoam\u00e9rica que viene evaluando la<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","footnotes":"[]"},"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"fairy-large":false,"fairy-medium":false},"uagb_author_info":{"display_name":"admin2997","author_link":"https:\/\/blog.merco.info\/index.php\/author\/admin2997\/"},"uagb_comment_info":0,"uagb_excerpt":"Herramienta de medici\u00f3n reputacional referencia en 20 pa\u00edses Merco&nbsp;(Monitor Empresarial de Reputaci\u00f3n Corporativa) es el monitor corporativo de referencia en Iberoam\u00e9rica que viene evaluando la","_links":{"self":[{"href":"https:\/\/blog.merco.info\/index.php\/wp-json\/wp\/v2\/pages\/7"}],"collection":[{"href":"https:\/\/blog.merco.info\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/blog.merco.info\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/blog.merco.info\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.merco.info\/index.php\/wp-json\/wp\/v2\/comments?post=7"}],"version-history":[{"count":6,"href":"https:\/\/blog.merco.info\/index.php\/wp-json\/wp\/v2\/pages\/7\/revisions"}],"predecessor-version":[{"id":1233,"href":"https:\/\/blog.merco.info\/index.php\/wp-json\/wp\/v2\/pages\/7\/revisions\/1233"}],"wp:attachment":[{"href":"https:\/\/blog.merco.info\/index.php\/wp-json\/wp\/v2\/media?parent=7"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}